Joseph Haver, certified optometrist with two decades of experience, has launched his brand in 2015, driven by the vision of fashion, uniqueness and quality merge.
Haver’s appreciation of eyewear heritage together with an eye for innovation led him to explore 60’s space-age design and the futuristic legacy of André Courrèges with updated, modern approach in terms of technology and aesthetics.
The collection, free of seasonal definition, constantly develops while keeping bold, geometric presence and eccentric quality, achieved by playing with proportion, form and function.
Nine styles of sunglasses for men and women are defined by purity of squares, circles, triangles and octagons, contrasting lens and flat surfaces, duplicated, rotated and corresponding with pop culture milestones, as the logo of the I-D Magazine or the ski mask as a status symbol of the disco era.
Despite of slightly oversized shape and wide profile, the frames stay distinctively comfortable and light –due to handmade production in small family factory in Italy from finest Mazzucchelli acetates and anatomical preciseness, as in case of emphasized temples, following the ear outlines.
A slim palette of black, white, red, grey and tortoise emphasizes the collection’s graphic appearance and keeps it classic at the same time.